While searching for Lizzy House's new Guising line a few weeks ago, I came across Stash, and was impressed by her pricing. Besides the Guising fabric, which was a gift, I also purchased some of the awesome Happy Drawings cut and sew.
I'm so excited to tell you that a brand new etsy shop, Stash Fabric, is my very first sponsor.
I asked Beth a few questions about herself and Stash. Here's what she had to say:Jacey: Do you sew? If so, when did you start? What type of things do you most enjoy sewing?
Beth: I do sew! Well I guess I should say I've dabbled in sewing. I got my first machine nearly three years ago after my son was born. I've always enjoyed being crafty, but having children really brought out in me the need to create. I taught myself to crochet when I was pregnant because I just really wanted to make my son something. I don't think I finished that blanket until he was like 1.5 years old, but in the meantime, I learned to knit and started sewing. My favorite things to sew are home decor items because I'm super cheap when it comes to buying things like that and handmade decor really makes a house a home in my opinion. I'm currently practicing my quilting in a block-of-the-month class at my LQS, and I'm pretty much loving it. I have big plans for becoming a quilt ninja because of the beauty and timelessness of quilts. Not to mention all the different fabric that can go into them. I've also been seriously craving the ability to sew cute clothes for my daughter lately.
Jacey: What made you decide to start a fabric shop?
Beth: Simply put, I LOVE fabric. It turns out you don't really have to do a whole lot of sewing to become completely obsessed with all the beautiful, modern fabric that is out there. I have spent more hours than I care to admit ogling all the lovelies, aimlessly cataloging them in my mind by manufacturer and designer and collection. After my husband suggested I might have a problem, I decided that instead of just looking for fun, I should turn my little obsession into an online shop so that
1) I am justified in my countless hours spent looking at fabric and
2) I can guiltlessly surround myself with all the fabric that I not so secretly want to hoard.
And so Stash Fabric was born. Fortunately I have a super supportive husband that is okay with the fact that I won't rest until all unoccupied space (and maybe even a little occupied space) in our home is completely covered in fabric.
Jacey: What do you think sets your shop apart from others?
Beth: This is a great question because this is one of the biggest challenges in opening an online fabric store in my opinion. The market is pretty saturated with shops and I was concerned with getting lost in the shuffle, especially as I build up my stock.
But I think what sets me apart currently from other shops is fair prices, unparalleled customer service and free shipping over $50 in the US (discounts internationally). When I personally shop online, I look for the cheapest prices with the fastest order turn around time, and I don't want to pay for shipping. That is why I guarantee shipping within 24 hours (most times much less) and include a free shipping policy.
I've been surprised by how few shops have a free shipping option available.
I also have big plans for offering weekly sales to give people the opportunity to get newer fabric for great prices. Who doesn't love a sale? Plus I'm working hard to keep a strong pulse on what the modern quilter wants so I can bring it all in one convenient place. In the next few months, you can expect to see many of the heavily anticipated lines arriving in my shop along with a very well thought out, super user-friendly website that I can guarantee you'll want to check out!
Jacey: Who is your favorite designer?
Beth: Oh goodness, where do I begin? If I had to pick one, I'd say I have a special place in my heart for Lizzy House because it was the Peeps collections that started me down this path. If she's designing it, I'm buying it. No questions asked.
Jacey: What upcoming line are you most excited about?
Beth: I'm pumped for Tula Pink's The Birds and The Bees, Lotta J's Bella, and Heather Ross' Nursery-Versy, all of which will be carried in their entirety at Stash around August. I also can't wait for Simply Color from V. and Co. due in October.
Jacey: Do you think you will carry patterns or notions in the future? Do you see yourself branching out from quilting cottons to apparel or home decor?
Beth: I will definitely carry patterns at some point in the future. I already have several patterns in mind for this very thing. I also like the idea of selling quilt kits for those that get overwhelmed with fabric selection when planning a quilt. While my current focus is quilting cottons, I would love to be able to expand into the world of voiles, home dec, and even laminates. I imagine that as my sewing abilities expand and improve, you'll notice an increase in variety of fabric I offer. Heck, I wouldn't mind even carrying a small selection of yarn as some point.
Thank you so much, Beth! It was great learning more about you. Lizzy House is such a favorite for me, too! And I know Lotta Jansdotter's Bella line is one that I'm very eagerly awaiting this summer.
In addition the giveaway below, enter the coupon GRANDOPENING for 10% off your order in the shop through Sunday, 6/17. And don't forget, free shipping on U.S. orders over $50 (with discounts on international)!
You can also follow Stash on facebook, for additional giveaways and discounts!
Beth has graciously offered up a little giveaway for me to share with you all today!
To enter, leave a comment telling us your most favorite Halloween costume. The giveaway will close Wednesday the 20th, 10 pm CST.
Thanks, Beth, and Stash Fabric!
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